On Monday, AppsFlyer, the Israeli mobile attribution and analytics company, announced a massive funding round of more than $1 billion, with investors that aren't traditional VC firms but three of the world's largest tech platforms: Google, Meta and Unity, joined by ad-tech company Moloco. The round, at a $2.7 billion valuation, marks one of the largest Israeli tech deals this year.
AppsFlyer's strategic shift
The round reflects AppsFlyer's central role in digital measurement, particularly in the post-Apple ATT privacy era. Founded in 2011 by Ofer Dagan and Raz Rafael, the company builds AI models for measuring digital advertising effectiveness without relying on personal identifiers. The entry of Google, Meta and Moloco as strategic partners, alongside Unity, signals that the major ad platforms see an independent measurement layer as essential to a competitive market.
According to Axios, which broke the story, the company plans to accelerate AI-powered measurement tools and reinforce its independence from the ad platforms themselves. It is the company's largest round since its Series D in 2020, bringing total funding to over $1.3 billion.
Lama AI brings smart agents to banking
A day later, on June 23, Lama AI announced a $12 million Series A round led by EJF Ventures, with participation from Fin Capital, 1st & Main, Viola Ventures and Hetz Ventures, alongside U.S. banking executives. The company is building a platform of AI agents for banking, automating credit risk assessment, loan approvals and financial risk management. The round brings total funding past $20 million, and the company is expanding to additional U.S. banks.
H1 2026: the numbers
Against the backdrop of these two deals, Israeli research bodies Startup Nation Central and Poalim Tech released updated data: in the first half of 2026, Israeli startups raised approximately $8.6 billion, a 45% increase from about $6 billion in H1 2025. The number of deals, however, dropped by roughly 35%, continuing the trend of investors concentrating larger sums in fewer, more mature companies.
Cybersecurity remained the most active sector, more than doubling year-over-year. Also prominent were AI-infrastructure companies (such as Decart, which raised $300 million in May) and cloud/networking infrastructure plays.
What's next?
The packed fundraising week, led by AppsFlyer, joins a string of large June deals, including Cyera ($600M), DriveNets ($410M) and Dream ($260M), and reinforces a picture of an Israeli ecosystem that continues to attract global capital even amid geopolitical uncertainty. The open question remains whether capital concentration in more mature companies comes at the expense of younger startups, which increasingly find themselves pushed toward early-stage M&A.
